Affiliate marketing in 2015: Caution for webmasters

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Affiliate marketing is a means by which many of us webmasters make money online. If you have a website or a blog, you don’t seem fulfilled until you have a means of pulling earnings. Unless you’re blogging for the fun of it, or you view blogging as a hobby, you may tire out in no time.

Up until 2015, affiliate marketing, which simply means selling other people’s products on the internet and making some percentages of the sales as your earnings; is and will continue to be a valid means by which a webmaster supports his projects online.

There are many affiliate companies online. Some of these companies work solely, since they’ve installed some kind of script on their website or blog, they’re able to attract other people that may help them sell their products on the internet.

Other top-notched companies join a group of companies under an affiliate giant company. A giant company may have many small companies offering products of various types and categories. All a blogger or a webmaster may have to do is pick products from categories that match his or her website content.

But in 2015, you may want to take cautious steps, especially if you’re involved in pulling several sources of affiliate marketing ads on one website or blog. Some webmasters do this and also slam Google Adsense on their blog or site, seeing these as means of multiple income sources.

In case you didn’t know, there’s a catch on doing that, at least when you look at the situation from Google’s perspective. Google up until now remains the biggest search engine giant and is able to determine if your website or blog meets their laws and principles. 
One such principle is that your website pages not be littered with links, more so, commercial links. Generally, there shouldn’t be more than 100 links on any given page, yet Google didn’t penalize some web pages that have more than a hundred links on the homepage. Sometimes the search engine is able to detect that you have text-link ads, for which sooner or later, your blog or site will be penalized. Part of the punishment may be that pages from your portal will not show up in Google search page and your site’s ranking will gradually drop. This may lead to other search engines ignoring your site altogether.
Since Google is the biggest search engine, once it removes your pages, it will show on Alexa that your site’s metrics are dropping. 
To avoid Google’s penalty, it is required that your blog uses no-follow tags, which may not in the end solve all the problems unless you also are able to add the code that will prevent search engine robots to crawl banners from affiliate companies such as Commission Junction or Amazon.
I didn’t see that as a problem until the penalty came from Google. So, if you use affiliate marketing on your site, please be careful, so that Google’s hammer don’t fall on you.