Snapchat rebrands as Snap, Inc., unveils $130 sunglasses

Snapchat’s first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second snippets of video, for $130 sometime this fall. It also rebranded itself as Snap, Inc. — a reflection of a fact that the company now makes more than its flagship app, co-founder and CEO Evan Spiegel told the Wall Street Journal.



Spectacles have a single button that you press to begin recording your snap, according to theJournal. The cameras employ a 115-degree lens, which the company says more closely approximates a person’s field of vision. And the cameras record circular video, according toJournal — and effort to create a playback experience that simulates your natural point of view. ‘When I got the footage back and watched it….

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