SoHo is one of the trendiest neighborhoods in New York City. It’s home to hundreds of shops from some of the most popular brands, including Apple, Adidas and, as of last month, Google. Now you can add Nike to this list. The sportswear giant will soon open a five-story, 55,000-square-foot spaceloaded with technology, from 3D-printed decorations (pictured above) to a Kinect-powered basketball court. There are also other simple, yet useful, things such as Apple Pay support and large touchscreens on walls that help you call an associate or buy products on the spot.