When it comes to collecting and analyzing traffic data, Google is king of the road. With Google Maps installed by default on all Android smartphones and many iPhones, the company is able to pluck tons of traffic information from its users as they zip around. The company also owns Waze, another popular free navigation app. Waze not only shares traffic hotspots with Google, but also with fellow users.
Last year, analyzing the data generated by these two apps gave drivers a solid game plan for dodging Thanksgiving traffic. Highlights of this research included the best time to get behind the wheel (Thanksgiving morning), and the worst (the two days before turkey day).