The intention of most businesses nowadays is to do the managing of online content strategy and distribution, not just on their own website but also on multiple social media platforms such as Facebook, Twitter, YouTube, etc. Updates from your business website should also be text-linked to the corporate weblog, if there’s any, which already may be receiving 150 – 200 page views daily.
Services such as professional search engine optimization, web development/analytics service and social media integration, will enable your website to garner traffic quickly and become popular. Maintenance of the website, together with updating constantly, will give a higher pagerank and link popularity, thereby leading to greater page views which you will be able to monitor on your website’s homepage as a suitable yardstick for monitoring progress over time.
As the webmaster, you ought to regularly write and edit articles, update your website with the articles, share the information on social networking websites and RSS feeds of latest updates. An inter-connection between the website, Twitter, Facebook, and other social media websites will enable your organization’s message to cut across global audiences across these networks. All the better, if you have the experience of using these mediums to draw traffic to your weblog. These users and their friends will be able to follow links of your website, which could lead to constant revisits to the website. Remember, however, nobody likes to revisit a webpage that has no new content.
Apart from drawing traffic to your website by means Search Engine Optimization, you need to create newsletters to be published on press release websites. These newsletters will highlight current progress as far as your website is concerned.
Strive to create insightful, promotional articles for sharing on the Internet through a network of press release websites and social networking sites.