Business Terms: What is SWOT Analysis?


A SWOT analysis is a structured planning method of evaluating strengths, weaknesses, opportunities and threats involved in a business or project. It can be carried out on a business, project, person, place or industry. It is usually credited to Albert Humphrey, who led a convention at the Stanford Research Institute around the 1960s and the 1970s.

The meaning of SWOT is explained below: