Is it really necessary for business people to make cold calling part of their business strategy? Research finds reports that about 10% to 15% of current customers are looking for ways to make their lives better. It is important that you pay attention to offering something above the pack. It could be something cheaper, better delivery or superior services.
If cold calling is not essential, the simple truth is that business people won’t be using it today. The fact is that cold calling is a rewarding way of doing business today. It’s a good way for salespeople to uncover new customers and clients. These could b people who are unhappy with their current situation and are willing to listen and be convinced to take a better offer.
Once the salesperson is about to start, common sense will guide him/her on how to schedule the cold calls. one thing to do is find a time that other salespeople won’t be making calls to customers.
Do you think it will be a good idea to call your prospects during the holidays or during the weekends? When other salespeople mentally take their time off, that should be when you start your work. Remember, business takes place every time. That’s how the world moves on.
Buyers are always doing business and sellers are always looking for people to sell to. But when you contact your prospect at other times your competitors won’t, you may be able to meet receptive hearts. They’re probably getting less calls, so your new customers may want to listen to you. Try not to agree that times when people go on holidays are usually the slow times. For you, it can still be the best time to do business.